Being on the front page of Google is not all it’s cranked up to be
I have a client or should I say had a client that wanted to be on the front page of Google assuring himself to get lots of clients and make lots of money. Well we got him on the first page of Google not once but 5 times. Yes you heard me right 5 SERPS.
We’ll my dad used to say you can lead a horse to water but you cannot make him drink.
First page ranking is not all that it is cranked up to be. Because lets be honest there are a lot of people on the internet that are not on the front page and that are making a boat load of money.
You don’t have to be on the first page of Google to make a lot of money, there are a lot of fish out there and they are not all swimming near the shore.
So please don’t be obsessed with being on the page one of Google, Yahoo or Bing or any other search engine. Be concerned about getting more clients and there are a lot of other methods to attract traffic.
Don’t get me wrong being on the page one is good, but it’s also expensive and not always going to give you the results you want.
Case and Point for bring more clients
Case and point the image at the bottom of this post is from the search results of the above referenced business owner whom we got on the front page in a very short time. The niche was mildly competitive. We built a website according to his specifications and the look he wanted. He was also new in the field of hypnosis.
In the beginning he started getting calls and appointments and compliments on his website, but then it all dried up. WHY? At some point the business owner has to take responsibility for making his case and closing the deal.
We wrote some articles and press releases for him since he was not giving us content to post or create back links with on a regular basis. We still prevailed despite his uncooperative attitude and got him ranked on the front page. We did video, social media and Craigslist / Backpage and other types of marketing. We nailed it for him but you have to make the final sale. If you are not going to give them something of value or have your business game ready when the clients call, well all we can say is know your market and your prospective clients.
We are good a driving clients to your business and making your phone ring but as the President says publicly “the Buck Stops Here” . You are the MAN or WOMAN as the case may be and be ready with your game plan.
So ask your web guy to make sure you have a great landing page with an compelling offer. Get their info and follow up not letting them get away without taking a hook. Give them something complementary (never use the word FREE), that is of some value so they want to know more about you.
We do marketing to get your phone ringing, so you need to be ready. Being on the page one is great but we have other ways to get that phone ringing. Call us for a complementary phone consultation and point the way to improve your presence on the internet. Call 281-991-1459
Check out this graphic for a perfect example… this is the guy I mentioned at the top.