Keyword Research

By Hub Spot

Step by Step

You’re going to need your list of favorite keywords for this next part, so pull it up now by opening up your Keyword Grader. Find the drop-down box in the top-right that says “Show All”, and select “Favorite”. You will now see only your favorite keywords in Keyword Grader. (If you haven’t selected favorites yet, complete your keyword research before continuing.)
You’re going to want Page Grader open at the same time too. Mouse over the “Optimize” menu in HubSpot, and right-click on Page Grader and select “Open in New Tab” or similar, depending on your browser. This way you can access both tools without waiting for each page to load. By default, Page Grader will show your most powerful pages first (based on the number of ranked keywords). Generally, this means that your home page will appear at the top of the list. Tip: If you’d like to learn more about how to use Page Grader first, we have an article on it here.
Click on the first page in the list, and scroll through the entire report. Take a look at what keywords this page ranks for, and the anchor text of your inbound links. You might also want to visit the page itself by clicking the grey box next to the URL at the top-left of the screen.
Now move back to your keyword favorites list in Keyword Grader and pick one keyword from your Favorites list that closely matches the content of this page. If this page is all about “online grill sales”, then your keyword has to be something closely related to online grill sales. You might have other keywords from your list on this page, but you want to stick to one overall keyword theme or idea on one page.
Now you can simply place the keywords you’ve chosen on the page according to the following best practices:Critical On-Page SEO Elements
Secondary On-Page Elements
If you are a HubSpot CMS user (i.e., HubSpot hosts your website), then you can easily implement on-page SEO using the HubSpot CMS. If you do not use our CMS, you can document the changes you want to make to each page and pass them along to your web master using this template.
You should change the anchor text of any links on your site that point to this page, if possible. Now that you’ve picked a keyword for this page, it’s to your advantage to link to this page using the right keyword. For instance, if you have a news release on your site that links to the page you just optimized, go make sure the link text uses one of the keyword you are targeting.
If you have a geographic aspect to your business, you should place geo-specific words in the page content before moving on to your next page. It’s often helpful to add an “areas we serve” section on the page and list specific states, cities, towns or regions that you service. Read our Geographic SEO help article for details.
Next, simply go to the next page in Page Grader and repeat steps 3 – 8.